i shot the interviews for this piece with Mike Wilson films. We interviewed Motor Trends executive Chief Content director Angus Mackenzie who came up with teh concept of the commercial. The CGI guys at Mind oVer Eye produced a great spot. Ken Gushi was the stunt driver and nailed the commercial using 20 tires. Brent Baer and Travis Labella talk about the camera and techniquesused to capture a commercial. lastly Eric pulled of a killer edit on the commercial. Hagen took care of all the 3D parts.